Entries by TEC Midwest

Should I Stay or Should I Go

By: Mark Goldstein Gallup has conducted a series of studies over the past few years that analyze employee job engagement. The results are not surprising, but they are alarming – only 30% of employees are engaged with their work and employer. Think of all that is lost with the other 70% of employees – production, […]

White Knights Don’t Exist in Business, Either

Guest blog by Ane Ohm “When we hire our new sales leader, then we’ll grow.” “A headhunter will find the right operations leader, then we’ll be more efficient.” “Let’s bring in that consultant to develop our brand identity.” You know the White Knight Syndrome, right? It’s waiting for a white knight to ride in and […]

Building Your Authenticity with Content Marketing

Guest blog by Bob Wendt  Building Your Authenticity with Content Marketing Let’s face it… Your customers are inundated with endless marketing claims in print, online, and in person. With nearly every company boasting that their product is “state of the art” or features “leading technology”… How can customers distinguish you as the “real deal” compared […]

White Knights Don’t Exist in Business, Either

Guest blogger – Ane Ohm “When we hire our new sales leader, then we’ll grow.” “A headhunter will find the right operations leader, then we’ll be more efficient.” “Let’s bring in that consultant to develop our brand identity.” You know the White Knight Syndrome, right? It’s waiting for a white knight to ride in and […]

Using Outside Engineering Services!

Guest blog – Patrick Tetzlaff Use Outside Engineering Services! Patrick Tetzlaff – General Manager, Design Department Incorporated http://www.designdept-inc.com If you are a business owner or an executive who has influence over an engineering department’s budget, then this article is for you. As the General Manager of a product development firm, my role involves promoting our […]

Stepping Up for a Change! with Dr. John Izzo

International business adviser and community leader Dr John Izzo will chair this year’s IOSH conference. Keynote speaker on the first day, he explains why taking personal responsibility is central to improving the workplace. Interview by Nick Warburton. Dr John Izzo’s background is an eclectic one. Drawing on his work in social justice, corporate social responsibility […]

5 Steps for Growing Business Online – Step 5

In the previous posts of this series we looked at Visibility, Traffic, The Visit, and Engagement. But none of these matter in the end unless it all leads to Step 5 – Conversion.  Step 1   Step 2   Step 3 and 4 Your website was designed with a business-benefiting purpose, right? (If not, no wonder it’s not working. […]

A Dare to be Different

Guest blog by Grant A. Johnson Sameness too often gets in the way. In marketing the logic is that we should do the same thing as our competitor’s, it seems to be working. But will it make you more successful? If you are a member of a gym/fitness club, chances are you currently pay between […]